📚
🇮🇹 Real Italian products, near you
Find real Italian products,
Find real Italian products,
right near you.
Life Now — Food Edition helps you find and buy authentic Italian products in the shops around you.
- 20 regions to conquer
- 9 languages
- AI-powered authenticity
Real Italian, near you
Built for Italians far from home
🍅 Authentic recipes
🤖 AI verification
👵 Family heritage
🏪 Shops near you
What is it
All of real Italy, in the shops around you
Millions of people with Italian roots live far from Italy…
Everything inside
Powerful tools to find and buy real Italian food
Each feature is crafted around one goal.
👵
How Nonna Made It
🛒
Hard-to-Find Ingredients
🍽️
Italian Restaurants Near You
🛡️
Is It Really Italian?
📸
Photo → Recipe
🏪
For Italian Shops
🇮🇹
Heritage Profile
🗺️
Conquer Italy
🏆
Weekly Challenge
🧀
Ingredient Decoder
🗝️
Nonna's Vault
💬
Chat with Alessandra
See it in action
A taste of real Italy
The community
Italians worldwide, one table
📍
Share your finds
🍝
Where to eat the real thing
👋
Friends, not followers
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Join the community
Become a Spotter
Community
Italians worldwide: where to eat well, where to find a taste of home.
All
Restaurants
Products
Recipes
Finally a cacio e pepe like in Rome 😍 Ask for the tonnarelli, they make them in-house.
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❤️ 48💬 12🔖↗
Real guanciale found! Last two packs, run 🏃♂️
✓ 96% authentic
🏆 Spotter ranking
- 13.820
- 22.945
- 32.310
📍 A find near you
Parmigiano Reggiano 30 months, 400 m from you.
📸
Post photos & videos
🛡️
Attach your checks
🌍
Tips for your city
💬
Private messages
🗳️
Recipe of the Week
🎟️
Invite your friends
From Explorer to Legend
🧭Explorer50
🍷Gourmet200
🧀Connoisseur600
🛡️Guardian1.500
✈️Ambassador3.500
👑Legend8.000
"Welcome to the community — introduce yourself and have a chat."
Safe by design
A friendly place, and it stays that way
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Find authentic ingredients
Authentic Italian ingredients, right near you
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92%
Guanciale
likely to find it here
📍 Eataly · Flatiron · 0.8 mi
4 people confirmed · 2 days ago
Directions
Call
How it works
From homesick to home-cooked in four steps
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Heritage & gameComing soon
Turn your roots into a journey across Italy
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Your Italian score
87%
A
Alessandra
@alessandra.cucina
Online now
Ciao! What are we cooking today? 🍝
Aa↑
Your kitchen companion
Meet Alessandra, your Italian food guide
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